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Cherish Insurance Services

Cherish is a part of the GRP Group which is one of the UK's largest independent insurance intermediaries. We have been providing insurance services since 1993 and are driven by the desire to deliver the best value insurance solutions for your needs.

We're proud of our reputation for keeping our clients' best interests at the heart of everything we do. That's why we're trusted by thousands of British service personnel for our popular Forces Plan policy.

We're so confident in our levels of customer service that we're happy to commit to our policyholder promise:

Our policyholder promise

  • We will always aim to deal with your claim within 5 working days of your notification.
  • We will always keep your personal details safe in accordance with our privacy policy.
  • We will always deal with complaints quickly and in accordance with our complaints procedure.
  • We're here to support you in any way we can. Claims lines are open 24 hours a day, every day of the year. Customer support representatives are available to help you during office hours.

Legal information

We are authorised and regulated by the Financial Conduct Authority and are members of the British Insurance Brokers' Association and the Services Insurance & Investment Advisory panel. For more information about these, see Who regulates us?.

Legal entityPlum Underwriting Limited trading as Cherish Insurance Services
Registered office7th Floor
Corn Exchange
55 Mark Lane
Registered No.04509589; registered in England & Wales