You are here: Homepage > About us > Who regulates us?

Who regulates us?

Financial Conduct Authority

The Financial Conduct Authority (FCA) is the independent watchdog that regulates financial services.

Cherish Insurance Services is a trading name of Plum Underwriting Limited which is authorised and regulated by the FCA under firm reference number 309166. You can check this on the Financial Services Register by visiting the FCA website or by calling the FCA on 0800 111 6768.

Information about buying insurance is available here on the FCA website.

Other organisations

Financial Ombudsman Service

The Financial Ombudsman Service is an independent body that arbitrates on complaints about general insurance products. It will only consider complaints after our normal complaints procedure has been exhausted.

More information about the Financial Ombudsman Service can be found here on their website or by calling them on 0300 123 9123.

British Insurance Brokers' Association

Cherish Insurance Services is a member of BIBA, which acts to protect the interests of insurance brokers and their customers. They provide advice to consumers and help to maintain high standards within the UK insurance industry.

We adhere to the BIBA Code of Conduct.

Services Insurance & Investment Advisory Panel

Cherish Insurance Services is a member of the Services Insurance and Investment Advisory Panel (SIIAP).

SIIAP is a collection of authorised insurance and independent investment advisers which is recognised by the Ministry of Defence and operates on behalf of British service personnel.

Members of SIIAP operate to a strict code of practice and are all specialists in their own field.